For founders and CEOs

Your fractional AI partner.

I find where AI can improve your business and product. Then I build it with your team. Just as I’ve done in my own companies.

Request a conversation
Sebastian Jorna discussing a project with his team

My background at a glance

Founder to founder

AI playbooks.
Proven in my own businesses.

I’m CEO of Lila, a women’s health startup with 100k+ active users and positive cash flow. It’s where I test and refine AI playbooks to make the business increasingly autonomous and self-improving.

That’s freed up time. I now set aside 15 hours a week to help other business owners find their best AI opportunities and build solutions with and for them.

More about me

Recent GitHub activity

2,652contributions · Last 6 months

View GitHub (opens in a new tab)
Sebastianrtj’s contribution calendar from April 12 to October 12, 2026. Darker blue indicates more GitHub activity.

Where I help

Inside your business.
And your product.

Make everyday work easier.

Automate work across marketing, sales and operations. Where SaaS holds you back, I build solutions you own that connect your data and unlock insights.

Campaigns informed by revenue. Support that takes action. Insights from data that used to sit in silos.

Build a more useful product.

Design and build AI features around what your customers need.

Onboarding that adapts. Agents that complete tasks. Early warnings before customers leave.

Explore what we could build

How we work

From opportunity
to implementation.

  1. 01

    Find the right starting point.

    I interview you and your team to find where AI can save the most time or create the most value.

  2. 02

    Build it.

    I implement and test the solution with your team.

  3. 03

    Put it to work.

    Get your team using it. Review the results. Keep improving.

Good questions.

Who is this for?

Founders and business owners with customers, a working business and room to improve. You want someone who can connect AI to business results and get the work done.

What does “fractional” mean?

As a freelance consultant, I work with your team part time on a monthly engagement. I help set AI priorities and build the solutions with you. We agree the scope, availability and fee upfront.

Will you actually build it?

Yes. I build workflows, integrations and product features, working with your existing team where needed. I stay involved through testing and rollout.

What if I don’t know where to start?

You don’t need a technical brief. Tell me what you want to achieve and what gets in the way. I’ll help you find the right starting point, even if the answer is a simpler process, not AI.

How much time will my team need?

I’ll need input from the people who understand the work and will use the solution. We agree who needs to be involved as part of the scope.

How does pricing work?

It’s an ongoing monthly engagement. The fee depends on the scope and level of involvement. We agree the work, responsibilities and fee before starting.

What happens after the first build?

We review how it works in practice and decide what to improve next. Ownership, documentation and ongoing support are agreed as part of the engagement.

Can you replace tools we’re paying for?

Yes, where it makes sense. I can build focused alternatives to expensive SaaS tools. We compare the subscription cost with the cost of building and maintaining a replacement before deciding.

Do we need an in-house technical team?

No. I can build and implement directly, or work alongside your developers. We agree who will own and maintain each system before we build it.

How much availability do you have?

I set aside 15 hours a week for this work across all client businesses, alongside running Lila. That means a small number of partnerships. We agree your share of that time and the scope before starting.

What about our data and human oversight?

We decide what each system can access and which actions need human approval. Customer data, permissions and the tools we use are part of the design from the start.

Let’s put AI to work
in your business.

You don’t need a project brief to start.

Request a conversation